Five questions to answer before trying out a side hustle

Are you passionate about it?
Although this might sound cliché, there are several reasons why passion is really essential if you are going to start a side hustle. Apart from the emotional benefits and the good feeling you get from doing something you are passionate about, you are also more likely to be creative with the project. Furthermore, passion helps fuel resilience which is needed during challenging times which are almost guaranteed to come with any entrepreneurial venture.
Are you good at it?
There is no point pursuing something you’re passionate about if you don’t have any skills or abilities in that area. This is why the ‘follow your passion’ advice can sometimes become harmful especially when people quit their jobs as a result. However, when you are really good at what you are passionate about, there is a good chance the quality of your product or service would be of a high standard.
Do people need it?
It is possible to get so carried away by a business idea or side hustle ambition that we lose perspective on its commercial viability. Just because you are passionate about something or extremely good at it doesn’t mean that people will buy into the product or service. If a passion or talent of yours isn’t valuable to the marketplace, starting a business in that area is likely to be frustrating. This is probably a reason why market research is an essential step recommended to budding entrepreneurs.
Do you know anyone who does it?
Some say experience is the best teacher but it is even better to learn from someone else’s experiences or mistakes rather than waiting to go through them yourself. This is why it is important to speak to someone who has walked the walk and is experienced in the area you want to get into. By doing so, you might gain some valuable insights into the industry as well as useful tips that could support you when you start out.
Are you willing to commit to it?
Once you have done some market research and spoken to an experienced professional in the industry, you might have a clearer idea of the level of commitment typically required to make significant progress. This could help you assess the feasibility of the venture as you consider the time, energy and resources at your disposal. It is important to gain clarity in this way before you start, otherwise you might find yourself procrastinating or giving up at the first hurdle.
These are examples of questions I ask my clients when they are thinking about pursuing a passion or starting a side hustle. I would recommend that you give yourself a rating on a scale of 1 to 10 when answering the questions. You might also find it useful to read my book, Before you follow your passion, for more details on key things to consider before embarking the journey of ‘following your passion’. For more personal support, feel free to reach out to us to book a free consultation.








